Other than the initial strong coffee note when you first spray it on, I don’t smell any more coffee in this than what was in the original A*Men. The coffee note, like in A*Men, is blended seamlessly with the chocolate, tar, caramel and patchouli, contributing to the unmistakable A*Men scent as a whole, rather than standing out on its own.
You could actually pull off wearing this in a business meeting without the other people at the table looking at you funny. That’s because it doesn’t project anywhere near as strongly as A*Men, even though it smells similar. It’s still a rich scent, but it stays close to your skin, and is also a little bit drier than A*Men; it smells like there’s less vanilla and caramel in Pure Coffee. On the other hand, the big, stonking patchouli note is still there, which I’m glad about.
A*Men is one of my favorite scents, so obviously I love Pure Coffee. It's a fun scent to wear, and it has a funny name. I can't wait for a stranger to ask me what I'm wearing, so I can say, "Pure Coffee". I slightly prefer the original A*Men for its strength, but it’s nice to know I have a version I can wear in front of clients without being “that cologne guy”.
MY RATING: 9/10